Soeur’s latest campaign, for the 2023 Fall-Winter season, is photographed by Theo Wenner and created with the collaboration
of designer Charlotte Collet. It shows the model Mariam de Vinzelle in the streets of Paris.

Epitomizing elegance on the go, Soeur reveals this Parisian woman strolling through the streets of her city,
mingling spontaneity with pure lines. Theo Wenner immortalizes this cultural jaunt from terraces to art galleries
to the capital’s monuments in the footsteps of this urbanite who shows resolute freedom in her movements,
clothing, and choices. Both joyful and sophisticated, the allure of the new Soeur spokesmodel is
the appeal of a woman who celebrates life.

Premium materials, bursts of color, and sophisticated cuts that always assert an unexpected twist: each piece from
the collection is both urban and challenging. From the Harris Tweed jacket to little cashmere cardigans, each piece
mingles men’s and women’s codes to better fulfil today’s women, without ever restricting them, from morning to night.
Such is Soeur’s special vision of elegance.